UPC produces and sells collectible playing cards and similar goods while collaborating with international designers for every new drop.
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We defined UNIQUE’s positioning allowing the brand to focus on nurturing thought out products to serve happy customers.
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Creating a Brand identity to launch the collaborative playing cards company UNIQUE.
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To stay at the front of creativity UNIQUE looks for opportunities to integrate various elements into their designs and works closely with designers worldwide to realize their projects.
Section 01/02
/the goal
Founded in 2021 UNIQUE Playing Cards is a card company that works together with designers worldwide to realize expressive, intriguing, and creative card projects. Alongside similar goods such as collectible emblems, bags, and digital assets UNIQUE tries to stay at the front of the industry.
The goal was to define its positioning in a crowded marketplace to allow new products to get funded through crowdfunding places such as Kickstarter.
The most important part of building this brand was its community. Through people who enjoy staying in touch with the brand and its products, UNIQUE ensures quality products and a satisfying experience.
Section 02/02
/results
total funding of PROJECTs
25.9k€
realized kickstarter campaigns
3
Credits
client
Project Manager
UNIQUE Playing Cards
Sergio Roca
Strategist & Designer
Max Jung