x-decks | Brand Identity Design

x-decks produces and sells toys and similar goods with over 2000 different playing card decks in stock.

Creating a cohesive look to produce and sell products differently.
A place to sell products that convey the playfulness of the brand.

Section 01/04

/the goal

Develop a brand style that presents x-decks as more than just a brand. It’s a place to experience the joy of cards and other toys alike. Enthusiasts and collectors should feel right at home.

Section 02/04

/the approach

//01

color and logo

Standing apart from other toy producers and shops x-decks presents itself in a vibrant and bright yellow, expressing joy and warmly welcoming each new customer.

During the previous strategy sessions, we figured out that x-decks are the intersection of craftsmanship & artistry. Keeping the brand’s name in mind a clean and memorable x as the logo was the move forward.

//02

Website

Showcasing variety and easy accessibility as well as creating a place for magicians, cardists, collectors, and casual card enthusiasts to joyfully shop were our goals. Beyond that toy lovers and casual board game enthusiasts should also feel welcome and encouraged to explore the enormous variety of goods and gadgets.

Section 03/04

/Products

x-decks not only sells but also produces products including custom playing cards, apparel, and other toys. Some of them such as the Tsukuyomi and Lofi playing card deck were designed by me.