The Ground Up Brand Strategy

This three-part documentary explores the world of brand strategy with industry experts. It discusses how to build a brand from the ground up, and the importance of brand strategy.

It highlights the strategy of creating a brand from scratch.
The interviews with experts from the respective industries provided a great understanding of how this topic should be approached.
Presenting different interviewees’ views was key to achieving and showcasing a variety of thoughts on building a business.

Section 01/02

/the goal

What does it take to create a successful business? This documentary is aimed to help people answer this particular question. Thanks to experts who shared their industry insights and personal learnings this three-part series provides a comprehensive understanding of how to build a brand from the ground up.

Section 02/02

/the Series

//01 From Ideas to Actions

Part one focuses on the following aspects:

How is business changing
The Startup approach
Defining what a brand is
What is a brand strategy
Why brands are human
The importance of storytelling
Getting started with the visual identity

//02 Stand out in business

Part two focuses on the following aspects:

Why starting a brand is hard
How to get started as a Startup
The importance of brand strategy
Striking the balance
Why you shouldn’t guess
Your superpower
The importance of creating experiences
Creating a unique selling proposition
How to visually stand out
Be distinct
How to start the process
Discovering a new type of brands

//03 Start now

Part three focuses on the following aspects:

Anything is possible
Next steps
How to adapt
Creating your first product
The importance of a happy MVP
How to use your time
A day in the life of a Startup
How to use failure
The failure mindset
The truth about failure
The unknown
Why you should start now

Credits

Director

Setrunner

Max Jung

Florian Zimmermann

Camera

editor

Max Jung

Ben Burns

location

Interviewees

the 9th in Bonn, Germany

Alex Antolino

Voice Over

Dr. Reza Esmaillie

Nathan Lex

Jose Caballer

Kier Gomez

Ezequiel Abramzon

special thanks to

Dr. Robin Bayer

Prof. Matthias Knezy Bohm

Melinda Livsey