Detechgene develops tests for simple and precise detection of pathogens.

  • We refined Detechgene’s positioning allowing the brand to focus on the things it wants to represent.

  • We reworked Detechgene’s visual identity by providing a clear understanding of what assets to use in which scenario.

Section 01/01

/the goal

Detechgene is a German startup that develops methods and tests that are as precise as a PCR carried out in the laboratory. Thanks to the DetechStamp and the DetechChip, their tests can be used anywhere in the world.

The goal was to strategically understand their customer basis and the best way to position themselves and their brand. Followed by that was a readjustment and rework of their brand identity and visual appreance.

Credits

client

Designer

Detechgene

Max Jung

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