OPC strives to design expressive playing cards while building a welcoming community.

  • We refined OPC’s positioning allowing the brand to double down on the things it is already known for.

Section 01/01

/the goal

In a collaborative effort, we discussed ways to redefine OPC during multiple strategy sessions. The goal was to clarify OPC’s voice and approach to ideate, produce, and sell products as a community-first brand. Eager to grow and expand awareness the following are some learnings we discovered.

Credits

client

Strategist

OPC

Max Jung

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